5 lecciones clave de Predictiblemente Irracional de Dan Ariely

Lo que nos enseña la economía conductual sobre la toma de decisiones, el marketing y el sesgo humano Predictiblemente Irracional de Dan Ariely es uno de los libros más influyentes en el campo de la economía conductual. En lugar de asumir que los humanos actúan lógicamente al tomar decisiones financieras, Ariely demuestra —mediante experimentos ingeniosos— … Continue reading 5 lecciones clave de Predictiblemente Irracional de Dan Ariely →

5 Key Lessons from Predictably Irrational by Dan Ariely

Why do we keep making decisions that go against our own best interests? In Predictably Irrational, behavioral economist Dan Ariely reveals that our choices are far from rational—and that they follow predictable patterns. In this article, we explore five key lessons from the book that explain how behavioral economics shapes our everyday decisions, from pricing and “free” offers to ownership bias and social norms. A must-read for anyone who wants to understand how and why we really decide.